You might have heard of Maslow’s hierarchy of needs but have you heard of the SEO Pyramid? This is a concept which was first created by Rand Fishkin at SEOmoz.
The SEO pyramid strategy is based on a simple pyramid whereby each piece is constructed with the other on top of it. Starting at the bottom of the SEO pyramid is the foundation of all of SEO which is strong quality content. This is relevant unique text that is easily accessible, rich with internal links and makes good use of your keywords. Good content is the most important part of having a successful SEO strategy.
Moving up the SEO pyramid we move on to targeting the right keywords. Accurate keyword research is essential. Finding the right keywords will boost your relevance with Google on specific pages. The next level on the pyramid id Link building. Having other credible website link to your site will increase help the authenticity of your website and therefore your ranking in the search engine. The tip of the pyramid is social media. Social media signals to your website has become more critical to the success of your modern SEO strategy.
The SEO pyramid is a great way to visualise what you need to consider when analysing the strengths and weaknesses of your organic search campaigns, including prioritising your efforts and helping you focus you efforts in the right areas for optimum success.