Over 90% of traffic to most websites is generated through search engines and according to Internet World Stats there are over 156 million websites online so far. 23% of the world’s population now has access to the internet which is around 1.6 billion users and since the year 2000 the number of internet users has grown by a staggering 336%. It is estimated that online shopping alone is set to quadruple by 2020, when it will account for almost 40% of all retail sales.
Put simply if you are not visible in search engines then your online business will never succeed and flourish because potential customers will never be able to find you and you will be losing a major revenue source for your business. Search engine optimisation is crucial to any online business or company, regardless of market or size.
The better a website is optimised, the higher a ranking it will achieve in major search engine results. This is especially critical because most people who use search engines, such as Google, Bing or Yahoo, only look at the first page of the search results. For a website to get high traffic from a search engine, it has to be listed as high as it can be on that first page.
Search engine optimisation (SEO) focuses on techniques such as making sure that each page on a website has the appropriate title tags and meta tags, link building (generating backlinks) and targeting the correct keywords and making sure they are distributed throughout the websites content in a way that is search engine friendly.
A professional and highly targeted SEO campaign can make the difference between your business succeeding online, or getting lost amongst the millions of other websites on the internet. This is the main reason SEO is an essential marketing tool because it helps a website become more visible, which means more traffic which leads to more sales.
Search engines find and index websites via spidering software. Unfortunately, not all search engine spidering software works the same way, so what gives a page a high ranking on one search engine may not give it a high ranking on another. However considering Google’s dominance in the search engine market, it is highly recommended that you target Google search engine in your optimisation campaign.
So the best way to ensure a solid return on your website investment is to employ the services of an SEO consultancy agency with a proven track record of success, knowledge of current and cutting edge techniques, and experience working with the business community.
Why choose our SEO Services?
Ocean SEO provides a 100% ethical Brighton SEO services. We will not use any form of black hat search engine optimisation techniques. We have an open policy, where we will explain everything we do and provide you with monthly update reports on your link building and other SEO services campaigns.
Ocean SEO are particularly focused on providing link building services because as Brighton SEO experts we know this form of SEO service will create the biggest impact on your search engine rankings for more information about SEO link building then click here – SEO Link Building Facts. We are a Brighton SEO consultancy but implement link building and SEO campaigns throughout the UK.
If you would like to commission Ocean SEO to carry out an SEO campaign for your website then please email us your enquiry.