What is keyword research?
Keyword research and selection is the process of finding and researching words and phrases that people type into search engines when they are looking for something specific. Keyword research is the main foundation of any effective search engine optimisation campaign or PPC campaign. By knowing the keyword phrases you wish to target allows a highly focused SEO campaign to be carried out.
Some keyword phrases are highly competitive while others might are infrequently used in search. By targeting the wrong types of keyword phrases a website will attract non relevant traffic which will greatly reduce the website’s ability to convert that traffic into sales.
However by identifying and selecting the most relevant keyword phrases will help your website attract an increased level of relevant traffic to your website. So for any effective SEO and/or PPC campaign to take place, it is imperative your target the most appropriate key phrases for your niche.
Long tail keywords
Current search patterns indicate that people are now getting more savvy online and no longer search for generic single word search queries. In stead they use keyword phrases that are composed of three or more words that collectively are more specific to what they are looking for.
These types of search queries are called long tail keywords are more likely to convert to sales than shorter, more generic keywords because there is less competition for them.
Ocean SEO’s keyword research service
Ocean SEO knows that by developing a highly targeted keyword research strategy we will be able to ensure the success of any SEO campaign. For this reason, keyword research and selection is the first process we undertake before starting any SEO or search engine marketing service as it is the most important step in the whole process of search marketing.
Ocean SEO will look at your website objectives and online competitors to formulate a list of possible keyword targets. We will then further research these keywords using online search patterns and develop a more refined list of relevant keyword phrases which we feel your website should ultimately target.
Ocean SEO take both short tail and long tail keywords phrases into consideration when researching and selecting a list of keyword phrases that we will use to attract higher volumes of relevant traffic to your website.
Once we know your best keyword phrases we will strategically place and craft them into your on page SEO and off page SEO to significantly boost your websites ranking in the search engine results pages (SERP’s).
It is important to understand that your targeted keyword phrases may need to change over time to accommodate changing markets and evolving search patterns.
Contact Ocean SEO
Ocean SEO has been providing keyword research services for many types of online companies in Brighton, Maidstone, London, Sussex, Kent and across the UK with excellent and sustained results.
Ocean SEO’s services encompass of web design, website development, WordPress CMS websites, on page SEO, link building, SEO audits, social media marketing, digital marketing, multilingual SEO, paid advertising (Adwords/PPC), email marketing and Google Analytics.