On January 20, 2014 Google’s head of search spam, Matt Cutts posted on his personal blog an entry entitled – The decay and fall of guest blogging for SEO. In this piece Matt stated categorically that guest blogging is now dead in terms of its effectiveness as a means of link building.
His exact words where ““So stick a fork in it: guest blogging is done; it’s just gotten too spammy. In general I wouldn’t recommend accepting a guest blog post unless you are willing to vouch for someone personally or know them well. Likewise, I wouldn’t recommend relying on guest posting, guest blogging sites, or guest blogging SEO as a linkbuilding strategy.”
From this it is now obvious that if you’re using guest blogging in your SEO campaign as a means of link building then you should probably stop.
Before 2014 guest blogging used to be a respectable thing and a good way of gaining inbound links. However because this form of link building was effective it meant that it become a big part of many SEO campaigns. This then in time meant it has been abused and has become a more and more spammy practice.
So if you are considering continuing to use guest blogging as a means of link building then mark these words from direct from this very influential Google employee. The blog piece by Matt Cutts solidifies Googles new stance on guest blogging and they have been very blunt and it. Google’s webspam team will now be taking a very dim view of guest blogging from now on.
Now this does not mean you cannot post guest blogs on your website, it simply means that if those guest blog post are there purely as part of an SEO campaign to gain links then don’t bother. However there are certainly reasonable and valid reasons to consider guest posts. If they are there as a factual resource for your visitors and readership then go right ahead.
As an SEO Consultant myself it was obvious that sooner or later Google would start to target this form of link building. There have been many changes and signs over the past year from Google that has lead to this decline in guest articles. So to be honest this was always going to happen.