Latest from our Digital Marketing Blog

In our digital marketing blog Ocean SEO keeps you updated regarding current issues in the areas of online marketing and SEO.

  • SEO Strategy

SEO Pyramid Strategy

You might have heard of Maslow’s hierarchy of needs but have you heard of the SEO Pyramid? This is a concept which was first created by Rand Fishkin at SEOmoz.

The SEO pyramid strategy is based on a simple pyramid whereby each […]

  • Google Facts

Google May Start to Rank Pages on Facts

The New Scientist has recently reported that a group of software engineers at Google are suggesting that Google may be preparing to change its search algorithm someday soon to rank web pages based on how accurate they are. The recently […]

  • Google Updates

Recent Major Google Algorithm Updates

Google has a long recent history of famous algorithm updates, search index changes and refreshes. As SEO consultants it is our job to be on constant alert for changes in Google’s ever-evolving algorithm … but that doesn’t mean we don’t miss one of […]

  • google twitter deal

Tweets To Once Again Appear in Google

Google and Twitter have reportedly come to a new agreement that gives the search giant access to Twitter’s massive data stream according to a report by Bloomberg Business. Google plans to make tweets visible as soon as they are posted.

Twitter […]

Guest Blogging for SEO is Dead

On January 20, 2014 Google’s head of search spam, Matt Cutts posted on his personal blog an entry entitled –  The decay and fall of guest blogging for SEO. In this piece Matt stated categorically that guest blogging is now […]

  • google-adwords

The Increasing Popularity of Google AdWords

To start with let’s mention that SEO isn’t the one and only magic technique that will get you to the top of the search engines, in fact SEO offers no guarantee of a top place listing at all? This is […]

  • seo myths

Top Ten Myths Related to Organic SEO

Search Engine Optimisation (SEO) is a digital marketing technique businesses need to seriously consider using if they are looking to attract highly targeted traffic to their website.

But be aware, as the SEO industry is filled with mythology, speculation and misinformation. In a […]

  • interflora-banner

Google Gives Red Card to Paid Links – Interflora Case Study

After recently penalising Interflora, the UK based flower delivery website, Google has now issued a stern warning to any website found selling links that pass PageRank. Google has said for years that selling links that pass PageRank violates their quality […]

  • linkedin tips

LinkedIn SEO Tips to Boost Your Profile’s Views

LinkedIn is described as social networking website for people in professional occupations. However LinkedIn is more than just a social networking website as it has now become a very powerful marketing tool.

LinkedIn’s ever growing popularity and rising traffic count has opened an opportunity […]

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