Conversion Optimisation, also known as website conversion, is a concept designed to convert traffic to your website into sales. Whether the purpose of your website is to sell products, promote a service, or simply lead generation, conversion optimisation needs to be integrated into your SEO strategy.
After investing in an effective SEO campaign to drive relevant targeted traffics to your website you need to then keep this traffic on your website. Conversion optimisation enhances the visitors’ experience by making the website easy to navigate, logical, secure and most important of all engaging.
A successful website would be one that places as much effort on conversion as it does driving traffic to their site. Websites that do not have an emphasis on conversion are limiting their growth potential and reducing the level of their profitability.
Whether your website sells products or is intended to generate leads, your website conversion rate is an extremely important element to be considered for your website’s profitability. It is a simple rule to remember. If your website does not convert well then your website will never be profitable.
Is your check-out process logical and easy to sue, do you offer numerous payment options? Is there a bold telephone number visitors can call you on? These are just some of the issues you have to consider when optimising your website for better conversion.
Lets face it no company wants to spend money on using SEO Services to drive lots of traffic to their website only to have these potential customers become confused by your navigation, product descriptions or internal linking, get frustrated and inevitably leave. For this very reason every single aspect of your website counts and by improving all these elements can lead to significant sales increases.
SEO gets traffic to your website, but conversion optimisation helps convert them to actual buyers.
To commission Ocean SEO to carry out a conversion optimisation, link building campaign for your website or to find out more about our SEO services then email us your request or call us on 07522 448459.
Ocean SEO has been providing conversion optimisation campaigns for many types of online companies in Brighton, Bexhill, Hastings, London, Sussex, Kent and across the UK with excellent and sustained results.
Ocean SEO’s services encompass of web design, website development, WordPress CMS websites, on page SEO, link building, SEO audits, social media marketing, digital marketing, multilingual SEO, paid advertising (Adwords/PPC), email marketing and Google Analytics.