SEO Pyramid Strategy

By |March 5th, 2015|

You might have heard of Maslow’s hierarchy of needs but have you heard of the SEO Pyramid? This is a concept which was first created by Rand Fishkin at SEOmoz.

The SEO pyramid strategy is based on a simple pyramid whereby each piece is constructed with the other on top of it. Starting at the bottom of […]

Google May Start to Rank Pages on Facts

By |March 3rd, 2015|

The New Scientist has recently reported that a group of software engineers at Google are suggesting that Google may be preparing to change its search algorithm someday soon to rank web pages based on how accurate they are. The recently published paper explains the idea of Knowledge-Based Trust (KBT) which is an alternate way of […]

Top Ten Myths Related to Organic SEO

By |February 25th, 2013|

Search Engine Optimisation (SEO) is a digital marketing technique businesses need to seriously consider using if they are looking to attract highly targeted traffic to their website.

But be aware, as the SEO industry is filled with mythology, speculation and misinformation. In a world where the search engines keep their search algorithms a secret, it is somewhat unavoidable […]