Link Building

Guest Blogging for SEO is Dead

By |January 21st, 2014|

On January 20, 2014 Google’s head of search spam, Matt Cutts posted on his personal blog an entry entitled –  The decay and fall of guest blogging for SEO. In this piece Matt stated categorically that guest blogging is now dead in terms of its effectiveness as a means of link building.

His exact words where […]

Google Gives Red Card to Paid Links – Interflora Case Study

By |February 25th, 2013|

After recently penalising Interflora, the UK based flower delivery website, Google has now issued a stern warning to any website found selling links that pass PageRank. Google has said for years that selling links that pass PageRank violates their quality guidelines

Back in 2007 Google publically announced that selling paid links can lead to a penalty, […]