About Jason Smith

Jason Smith is an Digital Marketing Consultant and founder of Ocean SEO in Sussex. His work involves a variety of digital marketing and SEO aspects including link building, SEO audits, website design & development, Ecommerce, website analytics, email marketing and social media marketing. Jason Smith has been leading SEO and digital marketing campaigns for many companies in Brighton, Sussex and across the UK with excellent and sustained results.

SEO Pyramid Strategy

By |March 5th, 2015|

You might have heard of Maslow’s hierarchy of needs but have you heard of the SEO Pyramid? This is a concept which was first created by Rand Fishkin at SEOmoz.

The SEO pyramid strategy is based on a simple pyramid whereby each piece is constructed with the other on top of it. Starting at the bottom of […]

Google May Start to Rank Pages on Facts

By |March 3rd, 2015|

The New Scientist has recently reported that a group of software engineers at Google are suggesting that Google may be preparing to change its search algorithm someday soon to rank web pages based on how accurate they are. The recently published paper explains the idea of Knowledge-Based Trust (KBT) which is an alternate way of […]

Recent Major Google Algorithm Updates

By |February 26th, 2015|

Google has a long recent history of famous algorithm updates, search index changes and refreshes. As SEO consultants it is our job to be on constant alert for changes in Google’s ever-evolving algorithm … but that doesn’t mean we don’t miss one of their frequent algorithm updates every now and then.

For a typical search query in Google, there […]

Tweets To Once Again Appear in Google

By |February 25th, 2015|

Google and Twitter have reportedly come to a new agreement that gives the search giant access to Twitter’s massive data stream according to a report by Bloomberg Business. Google plans to make tweets visible as soon as they are posted.

Twitter had a similar deal with Google back in 2009 but the agreement ended after just […]

Guest Blogging for SEO is Dead

By |January 21st, 2014|

On January 20, 2014 Google’s head of search spam, Matt Cutts posted on his personal blog an entry entitled –  The decay and fall of guest blogging for SEO. In this piece Matt stated categorically that guest blogging is now dead in terms of its effectiveness as a means of link building.

His exact words where […]

The Increasing Popularity of Google AdWords

By |August 1st, 2013|

To start with let’s mention that SEO isn’t the one and only magic technique that will get you to the top of the search engines, in fact SEO offers no guarantee of a top place listing at all? This is sometimes why website owners who require immediate results occasionally question the merits of natural search […]

Top Ten Myths Related to Organic SEO

By |February 25th, 2013|

Search Engine Optimisation (SEO) is a digital marketing technique businesses need to seriously consider using if they are looking to attract highly targeted traffic to their website.

But be aware, as the SEO industry is filled with mythology, speculation and misinformation. In a world where the search engines keep their search algorithms a secret, it is somewhat unavoidable […]

Google Gives Red Card to Paid Links – Interflora Case Study

By |February 25th, 2013|

After recently penalising Interflora, the UK based flower delivery website, Google has now issued a stern warning to any website found selling links that pass PageRank. Google has said for years that selling links that pass PageRank violates their quality guidelines

Back in 2007 Google publically announced that selling paid links can lead to a penalty, […]

LinkedIn SEO Tips to Boost Your Profile’s Views

By |February 22nd, 2013|

LinkedIn is described as social networking website for people in professional occupations. However LinkedIn is more than just a social networking website as it has now become a very powerful marketing tool.

LinkedIn’s ever growing popularity and rising traffic count has opened an opportunity for businesses to utilize this professional network to their advantage. Your LinkedIn profile provides one […]